FRED PERRY

In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes to create the first sweatband.

Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and a buttoned placketlike René Lacoste's shirts. Launched at Wimbledon in 1952, the Fred Perry tennis shirt was an immediate success.

The white tennis shirt was supplemented in the late 1950s with coloured versions for table tennis in which white shirts are not allowed. These became popular in the 1960s as a symbol of mod culture.

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